Industry I Legal
Category I Content Marketing
LexisNexis Legal & Professional, part of the RELX Group, is a global leader in information and analytics, serving professionals across more than 130 countries with one of the world’s largest legal and news data networks.
As a content marketer at LexisNexis Southeast Asia, I oversee the development and execution of our content strategy across social media, blogs, and email channels. My role spans the entire content lifecycle — from ideation to publishing — ensuring that every piece reflects our brand voice, engages our audience, and supports our business objectives.
In October, we celebrated the launch of Lexis+ AI with Protege in Malaysia and Singapore. It was my first experience curating a hybrid event — with the physical program hosted in Malaysia and streamed live to audiences in Singapore.
Beyond managing the livestream, I also curated a panel discussion titled “The AI Shift: What Does It Mean for Legal Practice Today and the Future?” featuring lawyers from Malaysia and Singapore. The conversation underscored that AI is not about replacing lawyers, but empowering them to deliver greater value, manage risks, and adapt to a rapidly evolving legal landscape.
Event Marketing
To maximise opportunities from our on-site presence, I developed a new content pillar designed to build greater awareness of LexisNexis at events throughout the year. This initiative also provides a valuable avenue for creating unique, event-driven content that strengthens engagement with our audience.
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These are typically LexisNexis-sponsored events, where we host a booth to showcase and promote our latest products.
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At times, LexisNexis curates and hosts its own events, either independently or in collaboration with a partner.
Lexis+ AI Experience Day
Lexis+ AI with Protege: Product Launch
LexisNexis Open House 2025
Cross-Regional Projects
Being part of a global company has given me the opportunity to collaborate with colleagues across diverse regions. Two projects, in particular, stand out.
Generative AI and the Legal Profession, 2025 Survey Report (Malaysia and Singapore)
Working with colleagues from Australia, I was involved in the end-to-end process of curating a Generative AI Survey Report for Malaysia and Singapore. The report offered a deep dive into the perspectives of legal professionals across both countries, exploring their awareness, adoption, and future expectations of generative AI tools.
Generative AI and the Legal Profession, 2025 Survey Report (Malaysia and Singapore)
In 2024 and 2025, I served as the main liaison for Southeast Asia, overseeing nominations and coordinating communications with winners of the LexisNexis 40 Under 40 Award. In 2025, the award expanded to include the LexisNexis Elite Award, which recognizes individuals and teams driving transformation in legal practice through AI, digital innovation, and tech-enabled impact.
