Industry I Law
Category I Content Writing
The founder of Brainylaw required help to diversify the content on the site. The blog mainly consisted of articles about legal practice in Malaysia and tips for postgraduate law students on their journey to qualify as practicing lawyers.
At that time, the most popular content on the blog was an article on how to file pupillage papers.
At the time, I recognized a gap in original content designed to empower and educate Malaysian undergraduate law students about law school and the local legal practice landscape.
To address this, I curated niche content through interviews and a dedicated series aimed at delivering practical value to my audience. As a result, Brainylaw attracted over 282,000 site views between 2020 and 2021.
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